Adrenaline Rush

Категория: 
POSM
Клиент: 
PepsiCo

Adrenaline Rush is a popular energy drink brand owned by PepsiCo.

The Studio was commissioned to design a premium-quality product display for placement in bars and restaurants near the bar counter. The display capacity: 2 cans of 0.5 liter and 1 can of 0.33 liter. We created a number of versions in laconic design using advanced materials (plastic, acrylic, Plexiglas) and the spectacular LED backlight. This solution allowed to display the product in an effective way, playing on the contrast with the black cans. In the design of the display we used the key element of the brand identity — an image of a lizard, which gives the display certain dynamism.

Also, the Studio developed the design of various standing displays for points of sale.

Креативный директор: 
Evgeniy Charskiy
Арт-дирекшн: 
Anton Nazaryev
Дизайн: 
Anton Nazaryev
Технический дизайн: 
Vladimir Tereshonok
Sergey Kosov
Менеджмент: 
Inna Nikitchenko