Alpha Bank’s Annual Report
Alfa-Bank (founded in 1990) is Russia’s largest private commercial bank offering a full range of banking operations and financial services, including services provided for individual and corporate clients, investment banking, trade finance and asset management.
The Studio was hired to develop a creative design of the Bank’s 2006 annual report. Our solution allowed to communicate the core values of the brand while strictly following the standards of its visual identity.
The idea was to build the brochure design based on the pervasive image of the clock. The concept was designed to demonstrate the key benefits of the brand: Alpha Bank offers the full range of services and single customer service standards throughout Russia and abroad. It is this aim that the clock image meets, emphasizing that, no matter how wide the geographical presence of Alpha Bank, all its branches in every time zone function «as a clock-work», offering customers banking services at the highest level.
Besides the print version of the annual report, we produced an interactive digital version on CD.
The project was done for Manufactura Agency.