Arbidol, the ABC of Health
Charsky studio has developed a series of key visuals for Arbidol anti-virus drug. Arbidol is a popular brand that has been present in the Russian market since the last quarter of the 20th century. It is the bestselling preparation with immunomodulatory effect for treatment and prevention of colds and viral diseases including the flu.
PAO OTCPharm Company asked the Sudio to remind the target audience of consumers and medical experts that Arbidol is the first choice drug. So, we have developed three concepts: «The ABC of Health» for the children’s line and «The Anatomy of Health» for adults.
The letter A was chosen as the key visual in both concepts, as it positions the product as the first-choice and highly reliable variant for treating and preventing virus diseases. This solution communicates the idea that efficacy and safety of Arbidol is as simple and clear as the ABC.