Art Installation in Gorky Park for the Day of Family, Love and Faithfulness

Категория: 
Promo
Клиент: 
Gorky Park

Gorky Park’s management asked the Studio to develop the artwork concept for the Park’s main entrance for the Day of Family, Love and Faithfulness.

After analyzing the creative solutions of the visualization of the Family Day celebrated in Gorky Park we developed an art installation shaped as a huge daisy. The concept was based on the idea of the Family Day as an opportunity for a family to share positive emotions during leisure time spent together. And the daisy emerged in line with a popular image of flower fortune telling («loves me — loves me not») and it was turned into a vehicle of making a warm and funny wish hidden inside the flower.

The art object was designed as a roulette wheel shaped as a daisy without one petal — in this blank spot a wish appeared when one rotated the fortune daisy on its axis.

Креативный директор: 
Evgeniy Charskiy
Арт-дирекшн: 
Dmitry Izotov
Дизайн: 
Eduard Hayrutdinov
Менеджмент: 
Elizaveta Petrova