A Beam of Light for Culture and Education Charity Fund
Brand: Fund for the Support of Culture and Education
Project: Development of a charity fund’s brand
The project’s purpose
Competent visual communication is one of the most important conditions for the success of a charity fund. The founders of the “Fund for the support of culture and education" do know it all too well, so they turned to Charsky studio with the task to build their brand.
Among the key points emphasized in the brief was the fact that the fund is targeted at well-educated persons who are interested in cultural life and are proud of the support of cultural values, being the core of the brand’s target audience. The fund is supposed to be a logical answer to the question: what they could do for the development of culture and education in Russia.
What has been done
We conducted research and thought out the brand platform, and with this strategic basis in mind, we created the corporate style.
The chosen visual solution is a stylized beam of light, which at a certain point refracts and becomes brighter, more powerful, grows and illuminates new spaces. This metaphor speaks of the power of culture, which it is important to put in the right direction and provide support, so that its strength can increase manifold.
The restrained minimalism of the graphic solution is not without reason: with its help we convey seriousness of the Fund's intentions and its manner of activities, which is the pursuit of the goal without unnecessary "showiness".