Brochures for Unilever

Категория: 
Brochures
Клиент: 
Unilever

Unilever is one of the global leaders in the FMCG segment, in particular in the production and sale of food products. Unilever Food Solutions (UFS) is a unit specializing in products for the food industry.

Today, Unilever Food Solutions is one of the world’s leading manufacturers of food for restaurants and cafes. Its key task is to enable quality service in the industry. We have developed promo- and POS materials for various campaigns conducted by Unilever Food Solutions.

The studio developed the design concept of UFS products summer catalog. We decided that the the key design idea should be based on conveying the basic rational and emotional benefits of the brand that offers easy-to-use and cost-effective products for professional chefs. On the one hand, this brochure was a catalog of new product ranges whose visual image emphasized the professionalism of the brand, its rich expertise and high profile in the market. On the other hand, the brochure was composed as an illustrated menu of gourmet dishes. Thus, we created a special atmosphere to demonstrate the brand: thus, we introduce an image appealing to the target audience — of a kitchen as a creative artist’s studio, where the process of cooking becomes an art. Therefore, our brochure is called «Summer — Creating is Easy!»

This visualization of brand was further enhanced by food-shooting that we performed, in which the UFS products are presented as raw material for the cook’s creative work, and the created dishes are served in a beautiful and elegant way.

By request of Unilever Food Solutions we also designed a presentation catalog for Hellmann’s brand — «Salad Dressings» — whose design is based on the same creative idea of an illustrated gourmet menu. For this project, our photographers also performed food-shooting, in which the brand’s products are so vivid and yummy!

Креативный директор: 
Evgeniy Charskiy
Арт-дирекшн: 
Masha Alexandrova
Дизайн: 
Alexandr Makarov
Anastasiya Musaeva
Технический дизайн: 
Igor Stolpovsky
Rodion Dyomochkin
Фотография: 
Andrey Levitskiy
Менеджмент: 
Anna Kazakova