CLEAR Men labels

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CLEAR is a popular FMCG brand owned by Unilever.

The Studio produced two product labels for new limited editions of CLEAR Men shampoo.

Our task was to deliver, within the brand identity, visual concepts of thematic labels that would clearly and concisely convey the new line’s role in the brand’s global positioning as a sponsor of major sporting events.

In the «Ultimate control 2 in 1» range, the composition focus is a soccer ball lit by bright spotlights.

In the «Icy freshness with menthol» range linked with Formula One races, the focus of the design is a checkered flag.

Also, the Studio developed the key visual that was used in all ad channels within the promo campaign in support of the product launch.

Креативный директор: 
Evgeniy Charskiy
Masha Alexandrova
Julia Eshkina
Технический дизайн: 
Igor Stolpovsky
Rodion Dyomochkin
Sergey Kosov
Anna Kazakova