Crafted design for crafted quality


Brand: Hellmann’s
Project: Development of a brochure design concept for the launch of new Hellmann’s sauces.  Photo shooting

The project’s purpose
To develop a design that accentuates the products’ high quality, natural ingredients and the company’s special approach to quality requirements.

What has been done
Charsky studio, upon Unilever Food Solutions’ request, has developed a brochure design concept to mark the launch of new unique Hellman's sauces.

"Mayonnaise at a high level" – so the customers say in their reviews of Hellmann's. The new range of sauces from this brand is the ideal dressing for high-end restaurant meals intended for professional use only.

Reliability, uniqueness and commitment to the traditions of the brand, which has celebrated its 100th anniversary, is expressed by a laconic cover. The brand’s basic blue color is successfully combined with the silvery font and the graphics of the logo.

The cover of the booklet resembles a fashionable restaurant’s menu. Inside it is decorated as a gift cookbook. You can find in it not only useful recipes, which are stylized as handwritten notes, but also historical facts, information about the creator of the legendary brand.

The brochure reflects the uniqueness of the new range of flavors, while retaining the recognizable brand symbols. The developed design emphasizes the special status of the product and its impeccable quality.

We have managed to make an emphasis on the products’ high quality and accentuate the crafted selective quality and naturalness.   

Креативный директор: 
Evgeniy Charskiy
Dmitry Izotov
Natalia Romashkova
Технический дизайн: 
Igor Stolpovsky
Daria Makurina