Dolgolet Got “Younger”
Medical manufacturer PAO Diod and Charsky studio have redesigned the package of Dolgolet bioadditive pills based on Jerusalem artichoke extract that has immunostimulatory and general tonic effects.
The product relaunch was necessary due to the need of broadening the target audience while attracting younger consumers, as previously the preparation was popular mostly among elder people. The task was to update the current design, while maintaining its visibility on the shelves.
In the updated design the composition principles of the current pack were kept intact: the color palette, the brand zone, the info section, the tablet images and the mascot. Charsky studio discarded the vector graphic conditionality of the brand character’s image. The new 3D mascot looks attractive for a contemporary consumer. Accentuated is the image of shining that symbolizes the «magical» efficacy of the preparation. Also, taking into account the brand’s core TA, the font was enlarged in the info section of the package. The tablet images have become more realistic and textured.
Dolgolet’s new package looms large on the shelf and, at the same time, the familiar brand name is immediately captured by consumers.