Dove New Year promo
Dove is a global brand (established in 1956) specialized in the production and sales of soap and other beauty products for skin care and hair care. Owned by Unilever.
We were hired to develop a key visual (KV) for the brand’s New Year promo in the press. At the same time, we were not go beyond the brand identity, but we had bring in the KV a special festive emotional aura of the New Year feelings shared by the target audience.
The design of our KV renders the laconic visual style of the brand — total domination of white color, against which stand out a golden dove and the blue graphic of the logo and inscriptions. In the same blue color is given to the main decorative element of the KV symbolizing the idea of a New Year gift — a ribbon shaped as a Christmas tree. All in all, the KV looks elegant and tender.