First Ukrainian International Bank (FUIB)

Категория: 
Brochures
Клиент: 
First Ukrainian International Bank

The First Ukrainian International Bank (FUIB) founded in 1991, is among ten largest financial institutions in Ukraine and provides all types of banking services to corporate and private clients.
The Annual Report designed by the Studio was the first after the Bank’s re-branding, which resulted in a new logo featuring a red circle. The main objective of the report was to show the development of FUIB’s customer base by way of increasing the number of individual clients.

We proposed to visualize the growth of the bank’s popularity and show how smoothly the updated brand entered into the everyday life of its private customers. To implement this idea, we made a round die-cut in the block, through which the logo printed on the last sheet of the brochure can be seen. Simultaneously, the logo is a part of the illustrations on fly titles. Since the client chose to abandon the standard design using photographs showing typical situations of banking services, our illustrators created a whole gallery of full-color drawings, which accurately incorporate the FUIB’s red circle.

The project was made for «Manufactura Agency».

Креативный директор: 
Evgeniy Charskiy
Арт-дирекшн: 
Evgeniy Charskiy
Дизайн: 
Vladimir Pavlikov
Evgeniy Charskiy
Иллюстрация: 
Lucya Charskaya
Технический дизайн: 
Maria Matveeva