Hochland is a German cheese-producing company specialized in production of processed cheeses (founded in 1927). It has a number of plants around Europe, including Russia. The Studio’s regular client.
The studio developed the concept of the key images (KV) and layouts for brand advertising and promotional campaigns in print media and outdoor (billboards) within the framework of the integrated marketing communications. The laconic and easy to read KVs communicate the key benefits of the brand’s new products and the brand’s market positioning in the processed cheese segment.