I Love Moscow
By request of Moscow’s Department of Culture, the Studio developed branding elements for an urban activity «I love Moscow.»
It was necessary to find an imaginative, non-trivial, and at the same time, laconic solution for the action visualization. After conducting a thorough analysis of the visual identity of similar events conducted in major cities around the world, we tried to give a unique «Moscow-wise» interpretation of the theme.
The simple and yet well-recognizable «tick mark» smoothly fit in Moscow’s streets and parks and turned into a cityscape object a popular background for shooting sessions of Muscovites and city visitors. This solution has an additional value, as it can be used as a visual element to be reproduced without its linkage to a specific event.