Iberogast

Категория: 
POSMs
Клиент: 
Bayer

Bayer is one of the world leaders in the pharmaceutical market.

The Studio developed variants of display designs for «Iberogast» herbal product to be displayed in pharmacies. We decided to get away from standard solutions (like a simple prop for the package). We used innovative elements (backlights, digital screen), which draw attention to the product. The simple display highlights the key elements of the brand image, and it communicates important information: the emphasis is made on the herbal composition of the product and on the slogan «The complex solution of digestive problems.» The display itself looks premium and bright, attracting the consumer attention.

Креативный директор: 
Evgeniy Charskiy
Арт-дирекшн: 
Anton Nazaryev
Дизайн: 
Anton Nazaryev
Технический дизайн: 
Vladimir Tereshonok
Sergey Kosov
Менеджмент: 
Inna Nikitchenko