Innovative Product of the Well-recognizable Brand KOMPLIVIT

Категория: 
Package
Клиент: 
OTC pharm

Charsky studio developed the package design for KOMPLIVIT. Hair Growth Formula bioactive supplement, within the campaign of launching a new sub-brand to the market in the current range.

The Studio was asked to create a design that would single out the product among the competitive brands with the up-to-date design, communicate the information about the product’s innovativeness and efficacy, and to demonstrate the expertise of the brand. At the same time, it was necessary to maintain the brand’s recognizability for all segments of the audience.

Earlier, the KOMPLIVIT package design used symbolic triggers made in flat vector graphics. In our design for «Hair Growth Formula» the accent was made on the hi-tech illustration of a hair under the strengthening effect of the vitamin and mineral complex. In order that the new product was singled out in the range, it was decided to reject the standard element of the brand identity — the multi-colored geometrical ornament — in the package design’s brand zone. We kept the traditional graphics of the logo that helps make the brand immediately recognizable.

Креативный директор: 
Evgeniy Charskiy
Арт-дирекшн: 
Dmitry Izotov
Дизайн: 
Nikolay Piskurev
Технический дизайн: 
Sergey Kosov
Менеджмент: 
Elizaveta Petrova