Izmailovsky Park is one of the most popular holiday destinations in Moscow, with its rich and unique history. The Studio was invited to create the logo and corporate identity, as well as to develop visual communication strategies.
The first step in the development of branding was the analysis of the park’s traditions in order to identify the core values of the brand and visitor expectations. Studies showed that for the target audience the park is a unique ecological oasis of the capital city. This insight was made the basis of the brand’s visual identity.
The Studio developed a corporate style, in which the park, without losing its historical background, became actual, modern, entertaining and «European» — like all of Moscow parks. An unusual and unique bird on the coat of arms became a symbol, a trade mark of the park. The «emblematic and entertaining» theme allows to create an interesting navigation system, promotional materials and the park’s general visual image.