Takeda is a multinational pharmaceutical company headquartered in Tokyo, Japan. One of the leaders of the Russian pharmaceutical market. The Studio’s regular client.
The Studio was requested to design a concept of the key visual (KV) for the launch of a new format of the antiallergic drug «Kestin» (instantly soluble pills). In a series of our KVs, not only the visual metaphoric image works, but also the key slogan communicates, by means of typography tricks, the key benefit of the product, which is «... faster than your allergy».