Knorr Key Visual Design Will Tell about Tastes
Task: to develop a Knorr KV for Lent
What has been done: During Lent believers often look for original recipes of meals to diversify their diet. Knorr product portfolio can amaze its customers even in the long period of Lent.
The designers’ task was complicated by the fact that it was necessary in a single key visual, while conveying the brand mood, to combine two meals: "Lean buckwheat with mushrooms” and “Country-style potatoes".
Extra ingredients of those meals that are displayed on the table illustrate the naturalness of condiment.
Warm background and wood texture of the kitchen counter emphasize the warmness and coziness which are inalienable features of the brand image, as well. The visual trick of dividing a meal in two with different side dishes looks inventive and up-to-date.