Lay’s Max

Категория: 
POSMs
Клиент: 
PepsiCo

Lay’s is a popular brand of potato chips, owned by PepsiCo.
The Studio was asked to offer several types of equipment for co-placement of Lay’s Strong chips and beer in small size retail outlets specialized mainly in the over the counter sales, and in self-service stores. We developed variants of stands and displays in different formats, including large ones (pallets); the choice was made in favor of the traditional constructive that attracts consumer attention to the popular brand.

Креативный директор: 
Evgeniy Charskiy
Арт-дирекшн: 
Anton Nazaryev
Дизайн: 
Anton Nazaryev
Технический дизайн: 
Vladimir Tereshonok
Sergey Kosov
Менеджмент: 
Inna Nikitchenko