Le Petit Marseillais
Johnson&Johnson’s Le Petit Marseillais is a popular brand of cosmetics from Provence.
All POSMs (from small stoppers to large theatricalization sets), included in these large complexes, convey the fragrance of lavender fields, the smell of fresh fruits, and create a unique atmosphere of the French heartland, where the ingredients and formula products come from. The basic material is corrugated board; the technology used is offset printing and backing. POSMs are a sort of a designer’s construction set — so, assembly and installation of these displays on site is not difficult, but rather gives an exciting experience.
The Studio also developed ingenious key visuals that were taken as the basis of POSMs’ designs.