Le Petit Marseillais

Категория: 
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POSMs
Клиент: 
Johnson & Johnson

Johnson&Johnson’s Le Petit Marseillais is a popular brand of cosmetics from Provence.

All POSMs (from small stoppers to large theatricalization sets), included in these large complexes, convey the fragrance of lavender fields, the smell of fresh fruits, and create a unique atmosphere of the French heartland, where the ingredients and formula products come from. The basic material is corrugated board; the technology used is offset printing and backing. POSMs are a sort of a designer’s construction set — so, assembly and installation of these displays on site is not difficult, but rather gives an exciting experience.

The Studio also developed ingenious key visuals that were taken as the basis of POSMs’ designs.

Креативный директор: 
Evgeniy Charskiy
Арт-дирекшн: 
Evgeniy Charskiy
Konstantin Kolyubin
Masha Alexandrova
Дизайн: 
Anton Nazaryev
Elena Serysheva
Elizaveta Mazur
Tatiana Izotova
Julia Eshkina
Технический дизайн: 
Vladimir Tereshonok
Igor Stolpovsky
Sergey Kosov
Менеджмент: 
Dmitry Smachenko
Olga Nikiforova