On the Mark: Sporting Cartridges for Shooting Championship
Project: Sporting cartridges packaging design
The project’s purpose
Since 2003, “Patronnaya Manufactura” ("Cartridge manufacture") produces cartridges for shotguns under the brand "Glavpatron”. In 2017, on the eve of the Russian Championship in trap shooting, the company decided to launch a new line of products for sporting shooters. We were tasked to develop a packaging design that will definitely convey the idea of a sporting product and would not mix it with game shooting cartridges.
What has been done
Our designers offered the designs of cartridge packaging of two types — standard and premium. For package design in the economy segment (RAP Competition and the SCAT Competition) Charsky studio used vivid colors and textures that are associated with the sport, minced fonts as well as photos of sporting shooters. The packaging design of the premium item (GP Competition) uses more abstract symbols hinting at victories in sports — medals and laurel branches; also, special attention is paid to the details that create an impression of expensive exclusivity, using gold and silver foil stamping.