OAO «Moslift» (founded in 1953) is the largest elevator-maintenance company in Russia, it provides maintenance services to the capital city’s every second lift.
In the spring of 2014 Moslift hired the Studio to design a children’s book for distribution at an industry fair as a gift to visitors with children. The book authored by Lyudmila Mikheeva tells about the adventures of a little boy who in his dream met a magician Moslift. The easy-to-read and exciting tale performs a useful learning task — to teach a child the safety rules of using an elevator.
In developing the design, we relied on the experience and traditions of the Russian children’s book publishing. We managed to create memorable visual images and vivid and bright illustrations that can be interesting to kids and, thus, boost the book’s appeal. An important component of the game approach to the visualization of the serious themes is a section of contour drawings that the young reader is supposed to paint in colors. Thus, a child can not only read the educational tale, but also to reveal its creative talents.