Muzeon Arts Park is one of the most visited public places in Moscow; together with Gorky Park it is a unified cultural and educational area.
The Studio was asked to develop a new system of visual identification and brand style in all external communications. To meet the task, we took into account the fact that Muzeon’s space is transformable, which ensures unity of a complex balance of light and shadow. Therefore, the key idea of the corporate identity of the open-air park museum idea was based on the dichotomies between natural and cultural, light and shadow, past and present, traditional and contemporary materials, etc.
The key idea was implemented in all formats of the corporate identity, as well as visually-themed forms of communications on different media that provide visual recognition of the brand. This new corporate identity has great potential for further transformations and adaptations to the different communication channels.