A Moscow-based company «Mylovarov» is specialized in the production and sales of natural handmade cosmetics.
The studio developed a logo and corporate identity, as well as the communication strategy and promotional materials templates. From the very start, we were tasked to create a visual image of the brand, which, on the one hand, would clearly declare its positioning in the natural cosmetics segment, and on the other hand, would take into account the specific character of the brand — manual production of high quality products according to unique recipes.
Creative work on the design was preceded by careful monitoring of the market in the cosmetics segment. Based on the findings of our marketing and branding strategists, a concept was born, that allowed to create a single visual style of the company.
In the logo design and brand visualization we widely used calligraphy, freehand drawing with a pencil and in watercolor. As a result, we created a nice, gentle, and somewhat nostalgic style of the marketing communications and the design of product packaging, emotionally attractive to the brand’s target audience.