Neutrogena

Категория: 
POSM
Клиент: 
Johnson & Johnson

Neutrogena-Norwegian Formula is a well-known brand of skin care products from Johnson & Johnson.

The Studio was invited to develop a design of a shelf frame and a shelf talker for open trade form in the winter season, in order to differentiate the product set on the shelf. While working on the project, we relied on existing brand identity, and used the basic elements of the style of the brand’s winter promo (snow-covered landscape, reindeer, winter birds).
Also, the studio developed a number of universal «all-season» POSMs.

Креативный директор: 
Evgeniy Charskiy
Арт-дирекшн: 
Anton Nazaryev
Дизайн: 
Anton Nazaryev
Elena Serysheva
Технический дизайн: 
Vladimir Tereshonok
Sergey Kosov
Менеджмент: 
Inna Nikitchenko