The new vaccine in the form of Grippol Plus
The Studio was invited to develop a communication concept for a new anti-flu vaccine «Grippol plus» (manufactured by Petrovax Pharm). The task was complicated as the brand’s direct communication with consumers regarding vaccines is prohibited by legislation. So, it was impossible to openly refer to Grippol plus in the visual.
We proposed a visual concept as a questionnaire to be disseminated among patients in local clinics and medical centers. The questionnaire contained «suggestive» questions that helped people to be aware of the necessity of anti-flu vaccination — in order to avoid unpleasant side effects of the flu.
Below the vaccine manufacturer’s logo was placed, together with its hot line phone number and its website. Thus, the tactics of conveying the key information to consumers was implemented.