New year promo of Bartolius Law Bureau

Категория: 
Promo
Клиент: 
«Bartolius» Law Bureau

We decided to create a metaphorical version of what we called the Christmas Tree of Justice complete with a set of thematic decorations. According to the traditional Oriental calendar, the year 2017 is a year of the Flaming Rooster, or, in our interpretation, the Year П (in Russian, «petukh» is «rooster»). Our concept of the New Year tree played with the current judicial and legal notions that begin with the letter P., which is hilariously explained in the ironic user’s manual for tree-assembly.

The gift contains, together with the metallic prefabricated elements of the tree, two sets of magnet decorations — patriotic and protest ones that cleverly illustrate the duality of the public sentiment in Russia. Even the stylized Russian letter П with a rooster’s legs on the box cover refers to this duality: for somebody, the current situation is associated with a brave Petukh/Rooster, whereas for somebody else, it is associated with a Plakha (scaffold). The tree’s main decorative element is a Rooster weathervane that embodies this ambiguity, while rotating on its axis and turning either left or right, under the breath of different political winds. And owners of this gift can select any set of decorations, according to their preferences.

Креативный директор: 
Evgeniy Charskiy
Арт-дирекшн: 
Anton Nazaryev
Dmitry Izotov
Ekaterina Voronina
Дизайн: 
Anton Nazaryev
Ekaterina Voronina
Eduard Hayrutdinov
Иллюстрация: 
Eduard Hayrutdinov
Технический дизайн: 
Igor Stolpovsky
Sergey Kosov
Менеджмент: 
Olga Nikiforova