New Year Promo for Glorix, Domestos and Cif
The cleaners brands Glorix, Domestos and Cif, owned by Unilever, are widely represented in the Russian market in the segment of home care goods.
During the many years of cooperation with these prominent brands in the FMCG segment, we created for them a lot of advertisements and promotional materials in different formats. One of our joint projects — development of a key visual and slogan for the print ad as part of the Christmas and New Year’s promotional campaign. Based on the analysis of the expectations of the brand’s target audience, we delivered an easy-to-understand and elegant concept, which successfully linked the KV with the visual image of the Christmas tree, whereas the slogan playfully interpreted a standard New Year’s wish.