Nutricia is a global brand in the segment of the production and sales of baby food.
The Studio was invited to create a new logo and brand identity after the company’s merger with Danone.
As usual, our creative process began with an analysis of the core values and brand insights. It was necessary, on the one hand, to emphasize the emotional aspect: the importance of motherhood, tenderness and care about infants, and on the other hand, emphasize the rational benefits: scientific approach and innovativeness in developing baby food for different age groups.
Identified by our brand analysts key values and insights provided the basis for the system of corporate identity and logo, which then were used in all visual communications, representation and advertising materials not only in Russia, but by all branches of the company around the world.