POSMs for Pepsi
PepsiCo owns many brands of beverages in various market segments.
We were assigned to develop a set of POSMs for Pepsi brands, Aqua Minerale, Badoit, and «Ya», intended for HoReCa. It was necessary to effectively highlight the well-known brands and clearly demonstrate the product range. Working within the framework of the identity of each brand, we created variants of structures that allow to meet the task in a single style. POSMs convey the premium-style image of the beverages using such creative elements as imitation white napkins in which bottles are «wrapped», or effective backlight, or moisture droplets on a realistic image of the lid.