PricewaterhouseCoopers is an international network of companies offering professional services in business consulting and auditing. Created in the middle of the 20th century, its headquarters is located in London. In Russia, it has offices in major cities.
The studio was invited to design a corporate presentation brochure for the consumer market in the retail segment. In carrying out this task we needed, while remaining within the standard visual style of the company, to offer an unusual concept of the promotional brochure focused on potential customers. To meet this task, we put together two formats: a notice «Wanted: Russian consumers!»- and a modern shopping bag with a die-cut handle. Thus, we were able to convey the nature of the target audience, which the brand addresses to. The package can be opened by «a wave of the hand» and converted into a normal folder-file with pockets for presentation materials.
The project was done for Manufactura Agency.