Raffaello Winter

Категория: 
POSMs
Клиент: 
Ferrero Russia

The famous Rafaello brand is owned by Ferrero confectionery company.

The Studio delivered various versions of the design for pallet displays used in points of sale. In these versions we used the brand’s existing, familiar to consumers, visual style (with a focus on the prevailing white and red elements). We used various winter romantic motifs, transforming the pallets into a cozy fireplace, a retro car, a romantic bench under the street lights, a magical snow globe.
All variants show the emotional benefits of the brand as an exquisite traditional gift for the New Year and Christmas.

Креативный директор: 
Evgeniy Charskiy
Арт-дирекшн: 
Anton Nazaryev
Dmitry Izotov
Дизайн: 
Anton Nazaryev
Diana Tamarova
Dmitry Izotov
Inta Poga
Eduard Hayrutdinov
Менеджмент: 
Olga Nikiforova