Ray just energy
RAY just energy is a premium natural energy drink. The brand is owned by RAY International AG (headquartered in Switzerland).
RAY just provides energy for active life. The Studio developed a series of press ads (key visuals and slogan) for promotion of this energy drink.
The Studio developed the communication concept, which helped create the key visual and the promo slogan. The visual solution is based on the core values of the brand — its naturalness and environmental friendliness: in the composition of the energy drink there are no preservatives, artificial colors and flavors, taurine and glucuronolactone.
Based on the KV, we created a number of print ads for the media.