Rexona Men Adventure
Rexona is a global brand of deodorants, owned by Unilever, a world leader in the FMCG sector (in particular, cosmetics and products for body care).
We developed the design of a gift set for Rexona Men Adventure new range. Here, we were required to «fit» in the recognizable style of the individual product packages developed at the global level, and to create a unique visual image that would be in line with the «adventure» category range and the brand slogan «Never lets you down.» The result was the design concept that conveyed the key values of the male variant of the brand: craving for extreme tests, for conquering the unattainable heights, a thirst for victory. The main element of the design is a climbing carabiner, whereas the main character of the package’s «story» is a city extreme-climber who is well linked with the brand slogan and subline: Your victory is in your hands!
This visual concept was then used in the design of a promo set and POSMs that supported the launch of the product range.