"Sausage" calendar of AB Bartolius for 2018
Brand: Bartolius Law Offices
Project: Development of a New Year gift for the law offices’ clients and partners
The project’s purpose
Daring and provocative New Year's gifts that play on current political affairs is the calling card of Bartolius Law Offices. It is with this creative brief that this client annually comes to Charsky studio. This year was no exception.
What has been done
The subject of the calendar for 2018 was inspired by a most high-profile political scoop that occurred in Russia last year, the arrest of Economic Development Minister Alexei Ulyukayev, accused of receiving a large-sized bribe.
The calendar’s texts are infused with bitter irony and word puns, sometimes with sarcasm.
“Hunter’s Ulyukayev’s” smoked sausages, “Defense Lawyers’” bologna, “Prosecutor’s” salami, “Witness’” mortadella, “Our Crimea” fried sausages, “Investigator’s” saveloy… All in all, the set contains 12 SKUs – just like the number of months in a year. According to the attached short user’s manual, this appetizing-looking range should remind its owner of both Fortune’s generous gifts and Themis’ wicked whims.
The design of the calendar is worth paying special attention: flat plastic simulations of different sausages, iron hooks, packthreads, and a plank imitating a rail on which meat products are usually hung at a factory.
Every year, Bartolius’ partners and clients impatiently anticipate its provocative New Year gifts. Creative and bold presents is a good way to express yourself and stand out in such a closed B2B segment like the legal services market.
The Law Offices’ clients’ response to the gift
Top manager of a major bowling network: “…the set evoked a sense of bitter irony. I do share the calendar’s message”
The Vedomosti editor: «Our editorial board hooted with laughter. It is cool! And who is doing that stuff for you? Whose idea it was?”