SFA is a French manufacturer of bathroom equipment and systems: grinding pumps, professional and domestic pumps. It distributes its products globally through its importers’ and distributors’ network.
The Studio developed the KV and the designs of advertising materials for print media.
The basic idea of the brand’s advertising communication is expressed in the slogan «A lavatory anywhere.» In layouts for print media this slogan is rendered in vivid, sometimes paradoxical, and memorable images of the equipment that can be mounted virtually anywhere and with minimum pipes. The print ads are executed in the corporate style, but at the same time many memorable elements are added in the KVs that emphasize the modern and innovative nature of the brand and its unique position in the market.