Shampoo of champions: Clear limited “football” range


Бренд: Clear 
Project: Development of a label design for Clear men’s shampoo limited “football” range
Year: 2018

The project’s purpose
Unilever’s brand team asked us to develop a label design of Clear men’s shampoo limited range dedicated to football. It was necessary to place on the label a symbolic champion’s cup that would be identified with expertness and success.

What has been done
We developed a clear and laconic design of the label with the focus on premium-quality while accentuating the direct link between «success + football + Clear».

Though the project appears to be simple and linear, most attention was focused on the label’s minor details – from the creative drawing upon the ball to the texture of the base that we decided to make from wood. The silver finish carefully emphasized the product’s premium status.

Креативный директор: 
Evgeniy Charskiy
Dmitry Izotov
Nikolay Piskurev
Технический дизайн: 
Rodion Dyomochkin
Yulia Grineva