Sozidanyie Charity Fund
Sozidanyie Charity Fund is a Russian non-profit charitable organization.
The task for the Studio was to update the Fund’s logo and corporate style, while maintaining continuity with the old logo — the image of an ant-worker. We decided to rethink the key visual, so that it would reflect the fundamental value of the brand (volunteer work), but at the same time we made it a positive, vivid, up-dated tool in dealing with marketing and advertising objectives.
The logo, designed in the style of a mobile messenger interface, ensures brand recognition and allows to extensively use it in all communication formats. Bright and up-to-date typography and laconic combination of the corporate colors makes it easy to navigate among the Fund’s special themed events and social programs. A very concrete, and at the same time, emotional system of delivering elements of the corporate identity creates a compelling and recognizable visual image of the brand.