Takeda CIS Leaders
Takeda is a multinational pharmaceutical company headquartered in Tokyo, Japan. One of the leaders of the Russian pharmaceutical market. The Studio’s regular client.
The task was to design a logo and a package of presentation materials for the conference of Takeda managers, which took place in 2016 in Tbilisi, Georgia. The logo was to reflect the ideology of the brand, corporate shared values, and the leading role of the company in the market, as well as the features of the current situation. In view of the working slogan of the event («Conquering Summits! Reaching the Impossible!») and taking to account the brand identity, we developed a simple, but emotionally rich logo, where the laconic graphics (the sun image and the image of a mountain eagle) clearly convey the ideas of leadership, of upward movement, and, at the same time, subtly represent the geography of the event.
A natural extension of the idea and color features of the logo was our designer solution on a set of representative materials (conference program, memo booklet for participants, badges), interiors (roll-ups, room decor) and electronic documents of the event. The key element of the design was a mountain range which is stylistically rhymed with the logo and visualizes the working slogan of the conference.