Takeda Sales and Marketing Conference
Takeda is a multinational pharmaceutical company headquartered in Tokyo, Japan. One of the leaders of the Russian pharmaceutical market. The Studio’s regular client.
The Studio was commissioned to design a logo and visual identity for a conference of Takeda managers, which took place in summer of 2016 in Madrid, Spain. The logo was to reflect the common team spirit, as well as the ability of employees and the entire company to get adapted to ongoing changes.
We chose an image of a bright Spanish fan as the conference’s symbol, which metaphorically conveyed the idea of personal professional development and the company’s growth. The fan, when shut, is not functional, but as soon as it is opening, section be section, you as if discover its new aspects, like a person revealing his or her hidden opportunities and knacks or like a company revealing its potential as a tight collective.
Besides, the identity incorporated the beautiful architecture of Madrid that aptly supported the logo. Based on the visual identity, we developed a set of information and presentation materials.