Termikon antifungal product
PAO «OTCpfarm» is one the leaders of Russian pharmaceutical industry, manufacturer of over-the-counter drugs. The Studio’s regular client.
The Studio developed the creative concept of the advertising communication for the new product «Termikon» that is used for mycotic diseases — mainly foot mycosis. When working on this project, we proceeded from the fact that the antifungal drug market is highly competitive. Therefore we had to create a product communication that would be highly imaginative and visually very attractive for consumers in medium price segment.
In this project, we created a series of key visuals and a slogan, produced drawings for illustrations. As a result, the new pharmaceutical product was given a memorable and funny visualization, which was destined to gain emotional response from the target audience (age group 25-45 years). The layout was placed in print media and on outdoor vehicles.