«There, Behind the Window» Calendar
For the creation of the traditional promo calendar for our regular client, Bartolius Law Bureau, we collaborated with the popular Russian painter Vasya Lozhkin whose grotesque paintings, as in a distorting mirror, reflect the ugly paradoxes of everyday life.
The calendar’s design mimics a plastic window-sill with a natural cotton curtain. From behind the curtain, 12 characters of strange and sometimes terrible tales of modern Russia can be seen looking at us.
Our client highly appreciated our work, and in its congratulatory address to its customers and partners said the following: «This year, we prepared for you a calendar featuring mystic cartoons by Vasya Lozhkin. Two or three years ago, lawyers and entrepreneurs would have hardly been happy with such a choice. But today, punk-painting makes it easier to understand extremities and madness of our life. Well, maybe not madness, but the reality the larger part of our vast country lives in. This reality cannot be seen from Lake Geneva, or Roublevskoye Highway or Saint Barth Island. And we hope that in 2014 nothing will change the familiar landscapes, and you will peep at ugly characters and mundane despair only through the allegorical window of our calendar». The calendar imitates a plastic window with a sill and a real cotton curtain. The curtain can be drawn, if it gets too unbearable to observe «the bizzare tale» behind the window.