Unilever is one of the global leaders in the FMCG segment, particularly, specialized in the production and sales of cosmetic products and products for body care.
The Studio was tasked to design the presentation catalogue of make-up gift sets for 2015-2016 for the brand’s corporate clients — chain stores. When you work on B2B projects it is very important to present vivid and memorable visual images of the brand products and to focus on the emotional components of brand communication. We were able to highlight the beauty and status of the brand, the quality of its products for different target audiences. Within the visual identity of individual sub-brands (Rexona, Axe, «Chistaya Linia» and others). We reproduced the gift sets, many of which were developed by our designers.