Our regular client Unilever hired us to develop a New Year’s display design for cosmetic gift sets in large retail chains. We were expected to create a design for the «islands» of 4 pallets with products without the branding.
We delivered a range of hypertheatricalization sets allowing circular approach of customers to the displayed products. The variant «Fireplace» was selected by our client as the optimal design that created the right emotional atmosphere of the New Year holiday and successfully communicated an offer of universal New Year / Christmas gifts for a wide range of consumers. Simple enough in execution and placement, the structure ensures full presentation of all Unilever brands without emphasizing any particular one.