Waarde Capital Company is a European investment fund, which specializes in direct investments in the industry.
The Studio was asked to develop a logo, corporate identity, communications strategy of the new company and to create a name for it. At the same time, we were to create a coherent visual system that would clearly reflect the company’s range of activities.
As a result of a research in identity and naming of the leading companies in the industry, the Studio’s analysts offered a solution that was fully approved by the customer.
The branding was based on a laconic and clear and typically European logo and the brand-book with carefully described corporate visualization system that we developed. We created executive documents templates, website template and advertising and information materials that conveyed the specific «atmosphere» of the brand: a combination of strict graphics, which is characteristic of the financial industry, and decorative elements that symbolize an up-to-date and innovative nature of the company.