«Yeger» means loyalty to the hunting tradition

Категория: 
Package
Клиент: 
Glavpatron

Charsky studio has developed the package design for «Yeger» rifle cartridges. This product is devised for sales in the country’s regions. The design concept is based on a recognizable graphic style of old illustrations showing hunting scenes and a hunter (yeger) with a dog. Thanks to this solution, the package conveys the idea of the continuity of old hunting traditions and, also, is well- memorable by the mixture of its naming and the key visuals.

Креативный директор: 
Evgeniy Charskiy
Дизайн: 
Dmitry Izotov
Иллюстрация: 
Lucya Charskaya
Технический дизайн: 
Igor Stolpovsky
Менеджмент: 
Olga Nikiforova