Logo and Corporate Identity
Beauty line

Beautyline (currently — Beautylife) is a popular permanent makeup salon in Moscow.

The Studio was required to develop a memorable salon logo that would clearly position the company in the segment of cosmetic services and would become a basis of the brand’s visual identity differentiating it among the many brands of the beauty industry. After an in-depth study of the market we identified promising brand attributes that could be used not only in the logo, but also across the entire spectrum of advertising communication with customers.

Graphical and color rendering of the logo was further implemented in other elements of the corporate identity in presentational materials, and in website templates.

Креативный директор: 
Evgeniy Charskiy
Evgeniy Charskiy
Ekaterina Voronina