Calendar for the Norilsky Nikel
The Norilsky Nickel is a group of mining companies, the world’s largest producer of non-ferrous metals.
We decided to transform the traditional format of a corporate promo souvenir — a wall calendar — into an illustrated phrase book. It contains professional slang expressions used by metallurgists. The key element of the calendar concept — illustrations — creates an ironic counterpoint to slangy expressions, which sound strange and funny to a layman’s ear. The drawings created by our artists are parody-like variations of the style of popular magazine cartoons, poster graphics, and book illustrations.
The project was done for Manufactura Agency.
The project was awarded the «bronze» at the Moscow International Festival of Advertising Red Apple.