Exhibition branding Interfax, 2016
In June, the 20th Petersburg International Economic Forum was held, with the participation of 600 Russian companies and 500 foreign companies from 60 countries, including the United States, France, Switzerland, Japan, Great Britain, Germany, Italy, Finland, China, Denmark and others.
Charsky studio developed the design concept of an exhibition stand for Interfax Russia that was one of the forum’s most active participants.
The client tasked us to create a comfortable space format featuring open and closed meeting rooms and a press zone, on a limited space of 50 square meters.
It was required that the stand would look up-to-date and relevant, and quite unlike the Interfax’s usual positioning as an information agency at similar events, while making a discreet emphasis on the Interfax’s high-tech IT products.
The stand was designed in line with the client’s corporate identity. The key element of the design was the typography of information blocks, which displayed current statistics and news items.